Ask a “main street” American how the economy is doing and they’ll say ‘we’re in a recession, if not a depression.’ Ask the same question to a reputable SEO professional and you’ll likely hear their business is in a boom.

Why is this happening? For those that have harnessed the power of online marketing, including SEO (search engine optimization) and SEM (search engine marketing), they have discovered something that experts have known for the better part of a decade, SEO is one of the best uses of capital resources a company can invest. Social Media Marketing 

This has resulted in a transition from traditional offline media spending to one that diverts budgeting to focus online potential. This rapid growth is a double edged sword. Just like any booming industry, in SEO there is a definite supply-demand issue when it comes to working with qualified SEO experts.

For some companies they have elected to expand their in house operations via acquiring online marketing experts from other firms, or training employees into a desired role. This can be very expensive and can take a lot of time. An alternative consideration is to growth by outsourcing aspects of a search engine optimization project to skilled contractors.

When outsourcing to a SEO contractor the agency does not necessarily need that contractor to be an expert on search engine optimization. In fact, if broken up correctly, the agency should be able to harness the contractor’s current skill set to meet the requirements of an SEO project. By developing a small team of contracting specialists the agency is able to maintain their proprietary optimization technique while meeting the needs of an expanding market place. Behind this operation is an account manger that will perform an enhanced role as a project manager, overseeing the progress of the project through its various stages.

Examples of Projects that can be Outsourced:
– Basic keyword research – the account manager will need to review, expand and develop the keyword strategy.
– Onsite Content – an experienced writer can help incorporate keywords into improving existing content, or author new pages.
– Offsite Content – link building is a core principle of improving a website’s ranking. Online press releases, articles and blogs can be potentially outsourced. The key is to provide the contractor with distinct requirements about what keywords need to be referenced in the content.

Don’t give away the Agency’s Secrets:
Having a contractor provide assistance on your agency’s SEO projects is a great way to provide additional value to your clients, or to cope with internal resource shortfalls at busier times. If you decide to outsource it is advised to have your contractor work as a specialist, performing similar tasks across various accounts, instead of performing multiple tasks across the same account. This will help guard any techniques or core competencies that your agency may have.

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